.Akshali Shah, Executive Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has actually grown its own whey healthy protein line under the Avvatar company, with a concentrate on customization of the products for the buyers as part of its new advertising and marketing approach, Akshali Shah, corporate supervisor at Parag Dairy Foods claimed in a talk along with ETRetail.With this growth and also requirements of the classification growing at a 30-35 per cent CAGR, it targets to attain a 20-25 percent market share in this classification by 2027-28. The business has presently set up its whey healthy protein production facility in Pune, Maharashtra which provides it an one-upmanship and also strengthens its own market position, Shah shared.The company has spent approximately Rs 300 crore in putting together and expanding its own whey protein manufacturing capability.The whey healthy protein group, which currently supports 7 per cent to Parag's total profits, is anticipated to support 15 percent in the next 3-4 years. Presently, about one-third of the company's whey protein purchases originate from e-commerce platforms, providing it an across the country reach.To accommodate the young people and also gym-goers and more capitalize on the growing requirement, Parag Dairy Foods prepares to distribute its products with modern-day business shops, specialized whey healthy protein establishments, as well as online stations, guaranteeing omnichannel availability.This vigorous development target is actually likewise backed by the company's influencer-driven marketing projects as well as its sturdy distribution system, that includes over 35 depots and a tough presence in both standard and also electronic retail.As per the firm's Q1 FY25 regulative update, the organization has a system of ~ 6200 suppliers and also 682 extremely stockists. It also possesses a presence in 4.6 lakh retail touch points and strives to reach 13-15 lakh contact factors by 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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