.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has actually onboarded Indian cricketer KL Rahul as a brand name emissary and a capitalist in the firm, it shared with ETRetail.Without making known the particular percentage of concern the cricketer has actually taken, the provider said it is actually a substantial as well as strategic investment.This cooperation intends to utilize KL's astounding recognition, particularly among youth and also health and fitness fanatics, to expand Boldfit's dip untapped markets and demographics across India.Sharing concerning the brand name's growth plans, Pallav Bihani, founder and also chief executive officer of the firm claimed, "Our team are going all-in on broadening our activewear and also shoes groups, which are readied to redefine the exercise market. These sectors are our potential growth motors." Presently, physical fitness and also doing yoga add-ons drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand attained an income of Rs 73 crore. With tactical efforts and this relationship, the label intends to reach out to a revenue of Rs five hundred crore through FY26. Founded in 2018, it presently serves over 1 crore consumers annually and also strives to broaden this reach to 5 crore using this relationship. Likewise, it is actually enhancing its source chain facilities to make certain fast distribution as well as consistent product availability.Looking forward, the D2C start-up anticipates a spurt in internet traffic, social media engagement, as well as greater purchases across our flagship categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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